Lenticular Design for Business, Part II: Enhance Your Technique in Lenticular Displays

This is an ongoing series helping you to break down the barriers between YOU (the freelance graphic artist) + lenticular. See Part I (Talking to the Client) here.

Regardless of your work, you must stay relevant. The world and technology is moving at such a fast pace; it’s hard to stay up to date. Sometimes you probably don’t want to! I totally hear that. In fact, I could start writing all about just moving away to some far off island and living off the land, no worries. The reality is we need to keep putting food on the table, pay our bills, and plan for retirement!

Lenticular is a painless way to pave the path for you to both stay relevant and impress the hell out of your clients. The opportunity to improve your skills is easily accessible: creating an image for a 3D or animated lenticular print is no exception. Whether working in Photoshop CS4 or another platform, the possibilities for enhancing your expertise are endless (video tutorial opens download window). Here are some ways you can use 3D and animation to elevate your work:

TIP #1: Enjoy Your Work More With Lenticular Effects

It’s a no-brainer that customers are attracted to positivity. Be positive and you will bring about the right mental state for increasing business.

The biggest advantage to being a graphic designer is being a graphic designer – creativity and diversity is your profession. Adding 3D and animation to adds momentum and certain variety and, if used correctly, can bring your subjects to life by simply applying the novel effects.

Lenticular prints work by their lamination techniques. Once the images have gone through an interlacing process, the lenticular lens used to laminate the print lets the viewer see something from multiple angles as if they were orbiting it and not viewing a flat image.

TIP #2: It’s Becoming Standard

Movie studios and their advertising partners have found the benefits to lenticular projects.  The finished products literally provide depth and volume to all the objects in a finished product, giving the audience much more of an idea of what you’re showing them.  It becomes more tangible.


TIP #3: Have the Power to Stop Conversations in Your Hands

That unexpected movement can be stimulating. They’ll feel enveloped by the interactive experience, as if they’re moving with the images themselves.  That’s what the idea is: projecting some awe and deepening perception.  It can bring the image home for someone looking at it.  Depending on what it is, it might add a degree of emotional resonance to your project.

The movie Avatar heralded a new age in media. The popularity of 3D is ever-increasing; meaning access to its benefits is becoming more open.  These lenticular projects, and increasingly video or film, don’t require anaglyph glasses or any other viewing tools.  They grab the viewer instantly without blurs and with much curiosity.

Next week we are going to explore small, easy, and affordable ways for you to start incorporating lenticular into your own portfolio, thus increasing the chances for clients and others to take notice.


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