Lenticular Design for Business, Part I: Expanding Your Client’s Business with Lenticular Printing

So… you have decided to venture into lenticular design, but you’re concerned your client won’t be on board? As anyone in a service industry like graphic design knows, the most important thing is to keep your clients happy. The only way to do this is to consistently strive for better, more creative products to push their business success to the next level.

The most important thing to remember is that lenticular printing isn’t defined by the large and clunky plastic toys you remember from your childhood. The quality is sharper, more impressive and eye-catching.  It’s also easier to design the artwork you want.  Tutorials are available on this site and others on how to get started, get through major projects and then deepening your skills.

Here are some tips to bring to the table at your next pitch… if this doesn’t convince them, you may want to find new clients:

TIP #1: Make Displays that Earn Your Customers Money

Cutting edge technology sells.  Talk to your clients about making 3D and animation on flyers, sales promotion posters, press kit covers, and the like. It will make the viewer stop and think, “How did they do that?”

HumanEyes Success Stories: McDonald's Bus Shelters

The more drawn in they are, the more likely they’ll convert to sales.  3D and flip animation have this effect on people.

HumanEyes Success Stories: McDonald's Bus Shelters

TIP #2: Make Displays That Save Your Customers’ Money

A lenticular animated poster ad grants your client the privilege of advertising two messages in one space. This means less money spent for the same amount of advertising.

Not only is it cheaper in the long run, but an animated ad is far more eye-catching, and has more potential turn out to exceed expectations of success than two separate ads would have.

It also makes a connection between two different ads easier in any campaign.

TIP #3: Deliver the unexpected and witness the reaction

The interesting thing about lenticular printing is that a person doesn’t expect a flat object to move. We all assume that flat pictures will remain flat. This means that a design addition as small as a shooting star in a large starry night poster will have the potential to stop passers-by in their tracks and make them look twice.

A second look means more brand recognition and a much happier client.

TIP #4: Corner the Market on Impulse Buys

Why do gum, batteries, magazines and other small items litter the path to most cashiers? Because when a person sees them they remember “Oh yeah, I needed that,” or, “Neat — maybe I should get that.” Your clients’ impulse buys will go up because of an eye-catching 3D sign and help them get noticed at trade shows.  The movement will catch the eye and make their product that much more appealing. Here are more examples for successful lenticular campaigns.

There are plenty of other uses for lenticular printing. Encourage your clients to use this technique in a variety of places and promotions, for example:

  • Business cards
  • Cards, invitations, announcements, and the like
  • VIP event entry tickets
  • Shop window displays
  • Counter-top Displays
  • Posters
  • Flyers
  • Press kit covers
  • Corporate giveaways: bookmarks, memorabilia, etc.
  • 3D products: notebooks, magnets, etc.
  • Special edition products and packaging
  • Collector’s items

Next week, part 2 will feature tips on enhancing the techniques you use in lenticular displays.

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